Lipton Spot The Cake

Lipton Spot The Cake

The idea

Spot the Cake was a cross-platform, digital campaign developed to launch the new Lipton Pyramid teas - Blueberry Muffin and Green Tea & Strawberry Cupcake. The new tea flavours were inspired by the two most popular tea time snacks, so the campaign was concepted to show how well this union works.

Lipton Spot The Cake - Facebook Tab

The Game

Following the Tv Ad, we developed an online, social game. Twice a week, for six weeks, a new Lipton tea party scene was released. Each scene hid a muffin or a cupcake masquerading as a tea party item, such as a teapot or a china cup, and it was up to the Facebook gamer to correctly spot the cake.

Lipton Spot The Cake - Green

Tea party scenes

Each set design was conceived to showcase the teas' flavours using colours sampled from their ingredients.

Lipton Blue Tea party
Lipton Green Tea party
Lipton Blue Tea party
Lipton Green Tea party
Lipton Green Tea party
Lipton Blue Tea party
Lipton Green Tea party
Lipton Blue Tea party
Lipton Green Tea party
Lipton Blue Tea party
Lipton Green Tea party
Lipton Blue Tea party

My Role

  • Lead Designer

Employer

ogilvyone

Client

Lipton