Persil is a famous brand of laundry detergent. To make the Brand relevant to today’s mobile society, we created a full-screen, responsive website, providing mums with a wealth of tools and content they can access on any device.visit site
We conceived a parallax page that brings to life, in few steps, the Brand’s philosophy that dirt is good. This choice made it possible to spread the message in an effective way.
We created a set of smart filters to simplify the product search and introduced a “Load More” button that would allow us to show more products in the same page without losing the links below. On product pages, a concise list of bullet points highlights the specialties of each product, facilitating easy comparisons and more informed product choices.